August 14, 2018 LEXUS IS 300H F SPORT

Digital environments, beauty work and a slick grade was on this list for this Lexus IS 300 promo, seen at the 2013 Geneva motor show.

This job required a very fast turnaround, so the pipeline was configured for maximum speed and flexibility. Shots that needed VFX attention were sent to Lexhag directly from the grade, imported into the comp suites and handed back during the grading session.

This tag-team workflow enabled the client to finish a two minute promo to a high standard in two days, rather than the traditional five days.

Production Co: Streetlight Films UK
Agency: CHI
Director: Konrad Begg
Producer: Adrian Harrison